clarity &

Helping accounting firms move forward marketing with -

confidence

I’m Ange Macdonald

I help accounting firms move beyond word of mouth and random marketing — and take control of how they’re remembered in the market.

Because when you shape that narrative, you stop leaving client fit, team culture, and opportunity to chance.

YOU START TO

→ Attract clients who value your expertise

→ Build stronger partnerships and referrals

→ Position your firm for higher-value work

→ Draw in the right team members for your future

A smiling woman with long brown hair, wearing a light pink blazer and white pants, sitting cross-legged and holding a notebook, against a black background.

That’s what modern marketing makes possible and that’s where I come in

If you're leading a firm, this might sound familiar:

  • You want to prioritise marketing, but client work always comes first.

  • Referrals are steady, but they're not bringing the work (or clients) you really want.

  • You've got the expertise, but your messaging isn't doing it justice.

  • You want visibility that reflects your value, not just more content to manage.

Here’s exactly what we build together

I work hands-on with firms that want to:

  • Shift into advisory

  • Elevate how they’re positioned and perceived

  • Be remembered for the right reasons

  • Build a more intentional, future-facing brand

A woman with brown hair wearing a white blazer and pants, holding a notebook, smiling and looking to the side, against a pink background.

“We’ve attracted better clients and lifted our fees, with marketing that finally reflects our true value.”

- Megan Hunt, Third Space

Why I Do This Work

I’ve spent over 20 years helping firms reimagine what’s possible, not just for their clients, but for themselves.

This isn’t just marketing to me.

It’s about impact.

Momentum.

And showing firms that visibility doesn’t have to feel like a chore or a compromise.

I’ve seen the shift that happens when a firm finds its voice.
When advisory clicks into place.
When the right clients and the right team start showing up.

I believe your brand should work as hard as you do. That marketing should spark better conversations, not just fill a content calendar. And that you don’t need more noise just a message that lands and a plan that fits.

I’ve helped launch campaigns, train teams, build standout brands, and support firms across Australia and NZ.

But what drives me is simple:  Helping good firms become great, on their own terms.

The industry is evolving fast.

And the firms that will lead the next chapter?

Will be the ones brave enough to be seen for who they really are.

LET’S MAKE THAT HAPPEN!

The MAP → Momentum Difference

Person writing on white paper with a pencil, laptop and additional paper on the wooden desk.

This isn’t marketing theory or an agency one-size-fits-all approach.

You’ll get a clear path and real-world execution:

  • Messaging that shapes how your firm is remembered and by whom

  • Campaigns and content that position your firm where you want to be

  • Tools and processes that fit your team

  • Support to keep momentum going, so your marketing evolves with your firm

Because when you take control of how your firm is remembered, you shape the future you’re building - client by client, hire by hire, opportunity by opportunity.

And you won’t be left figuring it out alone.

Pink checkmark symbol on a white background.

It starts now —

— you’re ready

FUN FACTS

(that double as clues to how I work)

  • Yes, I’m a Kiwi living in Brisbane 🥝 ☀️

  • I believe marketing should match business strategy, and serve the future of the firm 🔮

  • I care about execution as much as clarity

  • I’ll challenge your assumptions — and back you with a plan ✍️ 📋

  • And no, I’ll never tell you to “just post more.” 🙅‍♀️

Woman with long hair in a red top working on a laptop at a wooden table with a white mug and a white vase with dried flowers in the background.
A woman laughing while holding a microphone during a presentation or speech.
Woman in an orange blouse seated at a desk, looking at a laptop with a calm expression, surrounded by decorative natural elements.
A woman with dark wavy hair and a white sleeveless shirt sitting on a beige couch, smiling, with her dog, a curly-haired beige poodle, sitting on her lap.

READY TO CHAT?

We start with a virtual coffee

A relaxed 20-minute chat to uncover what’s working, what’s not, and where the momentum starts brewing.